Modern Punk has arrived with Neuw Denim’s Black Rope Range
The Black Rope concept from Neuw Denim is born from a time when Punk Rockers dressed to embody the belief that society was broken and the rules of convention were something that needed to evolve. They bent ideas of uniform and class by taking what was formally considered utilitarian clothing and overdying it black. The result was a jean that had more sex appeal – with a dark, sharp edge. Black Rope exemplifies this spirit while creating something modern for now.
Instead of overdying the whole garment as the punks did each thread in the Black Rope range is dyed individually. The resulting product grows character over time while maintaining the same dark, modern attitude of the Punk Rockers who influenced the range.
Shop darker, sharper, reinvented denim with Neuw’s Black Rope range available soon in a store near you.